Tide Don’t Let Your Colours Mix

Procter & Gamble’s print advertising campaign for Tide in Spain has won a silver at the 2010 Clio Awards 2010, following on from the bronze awarded at Eurobest in 2009. “Don’t let your colours mix” is the message used in three print ads featuring tell-tale effects from strong colours in the garden (Gardener), bedroom (Boyfriend/Teen) and Negotiation Room (Spy).

Tide Gardener

Tide Spy

Tide Gardener


The Colours campaign was developed at Leo Burnett Madrid by executive creative director Rafa Anton, creative director/copywriter Francisco Cassis, art director Sergio Lobo.

Filed under: Print, Procter & Gamble, Tide

Tagged: ,