Thinkbox in the UK demonstrated the power of television advertising with “Harvey”, the story of an abandoned dog who must convince a couple to adopt him. A couple visiting a dog’s home see two conventionally lovable dogs using all their considerable charms to sell themselves. This is nothing compared to the efforts of Harvey, who has a different, smarter approach. He’s made a TV ad showing him playing chess, doing the school run, cooking, ironing, cleaning windows, and tucking children in for the night. Harvey’s ad ends with the line ‘Every home needs a Harvey’. See Harvey’s Facebook page.
Click on the image below to play the video in YouTube (HD)
The ad campaign will run on all appropriate TV channels from Thinkbox’s shareholders, Channel 4, Five, GMTV, ITV, Sky Media and Turner Media Innovations, and their partner channels and also on web TV.
Dogs Home was developed at The The Red Brick Road by creative director Justin Tindall, art director Mark Slack, copywriter Gemma Phillips, agency producer Charles Crisp.
Filming was shot by director Andy McLeod via Rattling Stick, London, with producer Kirsty Dye and director of photography Stuart Graham. Editor was Andy McGraw at Cut & Run. Post production was done at Big Buoy.
Music is “You ain’t seen nothing yet” by Bachman Turner Overdrive.
Dog were trained at Stunt Dogs & Animals by Gill Raddings and Sonia Hooper.
Media planning and buying has been by MediaCom and the campaign will be on air for approximately six weeks.
The Dogs Home Thinkbox ad follows the award-winning success Thinkbox’s first TV advertising campaign, launched in May 2009. A hypnotherapy patient unleashes his stream of consciousness and impersonates famous lines from much loved TV ads that are part of popular culture, demonstrating TV advertising’s ability to deliver value to brands over the long-term. The ad was filmed by director Chris Palmer at Gorgeous.
Click on the image below to play the 2009 video in YouTube (HD)
Click on the image below to play the 2009 behind-the-scenes video in YouTube (HD)