The Times Story’s in the Details

The Times Middle East, published by SAB Media, won gold at the Dubai Lynx Awards for their series of print advertisements, with the tag line, “The Story’s in the Details”. Chocolate, zucchini and olives reveal their story when read up close, with informative text on current affairs in Libya, Switzerland and Lebanon and the climate change conference in Copenhagen. The campaign also won Silver for best use of copywriting.

The Times ME Zucchini ad close up

The Times ME Chocolate

The Times ME Olives


The Details campaign was developed at JWT Dubai, United Arab Emirates, by chief creative officr Ramsey Naja, executive creative director Russell Heubach, copywriter Sally Amirza, art director Sally Tambourgi, advertiser’s supervisor Manoj Khimji, planner Prabhakar Iyer, account manager Omar Adaoui, and art buyer Jaafar Atwi.

Filed under: Print

Tagged: ,