The Street Where Originality Lives

Adidas has pulled together its A-list celebrities for a new street party, held in the Adidas Original Neighborhood where originality lives. This is where athletes, musicians, skaters, artists, entertainers and more all come together with members of the Star Wars cast to show their colors, their style and their originality. Included in the line up are David Beckham, Snoop Dogg, Noel Gallagher, Ian Brown, Adrienne Bailon, Agyness Deyn, Ana Ivanovic, Calle 13, Cheer Chen, Ciara, DJ Neil Armstrong, Fernando Verdasco, Hyori Lee, Jay Baruchel, Jeremy Scott, Louise Roe, Mr. Hudson, Tallulah Morton, Whitney Port, Dee Edwards and N-Dubz.

Adidas Street Where Originality Lives


The Street Party concept was developed at Sid Lee, Montreal, with a team including agency producer Claudia Roy.

Filming was shot by director Nima Nourizadeh via Partizan, London, with producer David Stewart, director of photography Alex Barber, production manager Mags Milan. Editor was Dan Sherwen at Final Cut.

Post-Production was done at The Mill by producer Miles Petit, colorist Adam Scott, shoot supervisors Richard Roberts & James Spillman, lead Flame Richard Roberts and Flame assist Siro Valente.

Sound was produced at Boogie Studio, Montreal.

Music is “Can’t There Be Love”, Pilooski‘s 2006 Remix of “Why Can’t There Be Love” by Dee Edwards and Hermon Weems. Pilooski is Cedric Marszewski.