SpecSavers has launched a new advertising campaign providing a spoof of the award-winning 2006 Lynx Effect Billions commercial. Beautiful bikini-clad girls run in search of a mystery goal, carrying handbags, mobile phones and shopping bags. Finally they reach their goal, a fragrance-spraying short sighted hero. But when they see his ugly glasses the magic stops. “The Should’ve Gone to Specsavers Effect”.
Click on the image below to play the video in YouTube (HD)
The SpecSavers Effect ad was developed at Specsavers Creative by creative director Graham Daldry, creatives Simon Bougourd, Neil Brush and agency producer Sam Lock. Unilever gave permission for SpecSavers to parody the Lynx commercial and strapline.
Editors were Steve Gandolfi and Eve Ashwell at Cut + Run.
Music is “Preliator” by Globus Music, composed by Yoav Goren.