The Should’ve Gone To SpecSavers Effect

SpecSavers has launched a new advertising campaign providing a spoof of the award-winning 2006 Lynx Effect Billions commercial. Beautiful bikini-clad girls run in search of a mystery goal, carrying handbags, mobile phones and shopping bags. Finally they reach their goal, a fragrance-spraying short sighted hero. But when they see his ugly glasses the magic stops. “The Should’ve Gone to Specsavers Effect”.

The Should've Gone to Spec Savers Effect

Click on the image below to play the video.


The SpecSavers Effect ad was developed at Specsavers Creative by creative director Graham Daldry, creatives Simon Bougourd, Neil Brush and agency producer Sam Lock. Unilever gave permission for SpecSavers to parody the Lynx commercial and strapline.

Filming of the 100 actors was shot at Tayrona Park in Colombia by director Daniel Kleinman via Rattling Stick, London, with producer Johnnie Frankel and director of photography Antonio Paladino.

Editors were Steve Gandolfi and Eve Ashwell at Cut + Run.

Post-Production was done at Framestore. Audio post production was done at Clearcut Pictures by Simon Capes. Digital production was done at Infinite Corridor.

Music is “Preliator” by Globus Music, composed by Yoav Goren.