The Pepsi Refresh Project

Pepsi is launching the Refresh project, a grants scheme providing millions of dollars to fund good ideas, big and small, that make the world a better place. Pepsi has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000. The social investment campaign, online at www.refresheverything.com, is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.

Pepsi Grants


From January 13 US residents can submit an idea online at refresheverything.com, choosing categories of health, arts and culture, food and shelter, the planet, neighborhoods, and education. From February 1, 2010, visitors to the site will be able to vote on ideas, with the first 32 awards being announced on March 1. For more information on the process read the Doing Good: 101 information toolkit.

Click on the image below to play the promotional video in YouTube (HD)

Pepsi is collaborating with Hulu and Ford to tie the Refresh Project with an online reality show ‘If I Can Dream‘. The show, launched by 19 Entertainment, the owner and creator of American Idol, will follow five would be stars living in a Hollywood house as they try to make their way into the Los Angeles entertainment industry.

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  • http://www.junkk.com Peter Martin

    Thanks for this share.

    Nice to see something that is both free but also has some serious sharing major brand ‘heft’ behind it.

    It’s over for entries now, but do check he VW-sponsored Fun Theory initiative as a similar exercise.

    http://www.thefuntheory.com/

    We’ll certainly being pitching to make reuse, and even more, designed n reuse, a reward-based part of the future of our consumer world.

  • melody ceasar

    refresh by starting with girls and self esteem