The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.
Newspaper: Full Page or Spread – Single
SILVER Land Rover “Everywhere URL”, Y&R, South Africa
BRONZE Harvey Nichols “Fire Extinguishers”, Y&R, Dubai
Newspaper: Full Page or Spread – Campaign
SILVER Fiat “Crash Tests”, Marcel, Paris
BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo
Magazine: Full Page or Spread – Single
SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City
Magazine: Full Page or Spread – Campaign
GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo
Small Space Print – Campaign
SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore
Outdoor – Single
GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
SILVER HBO “Cube”, BBDO, New York
BRONZE McDonald’s “Piccadilly Sign”, Leo Burnett, London
Outdoor – Campaign
GOLD Diesel “Be Stupid”, Anomaly, New York
GOLD The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
SILVER Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
BRONZE Hewlett-Packard “Posters”, CLM BBDO, Paris
Trade – Campaign
SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
BRONZE Strepsils “Screams”, EURO RSCG, Madrid
Collateral: Posters, P.O.P. and In-Store – Single
GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
BRONZE Unilever “Hugs”, Ogilvy & Mather, Singapore
BRONZE Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore
Collateral: Posters, P.O.P. and In-Store – Campaign
GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
SILVER Harvey Nichols “Cause & Effect”, Y&R, Dubai
BRONZE LEGO “Making History”, Jung von Matt, Hamburg
Collateral: Promotion
GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder
Self-Promotion
SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York
Public Service: Newspaper or Magazine – Campaign
GOLD WWF “Noughts and Crosses”, JWT, Singapore
SILVER Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
BRONZE Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney
Public Service: Outdoor – Single
SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg
Public Service: Outdoor – Campaign
GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
SILVER WWF “Noughts and Crosses”, JWT, Singapore
BRONZE Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
Public Service: Collateral – Single
GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
SILVER UNICEF “Toy Soldiers”, Y&R, South Africa
Public Service: Radio – Single
BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo
Public Service: Television – Single
BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver
Public Service: Television – Campaign
SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston
Radio – Single
GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York
Radio – Campaign
SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park
Television: Over :30 – Single
GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
SILVER Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park
Television: Over :30 – Campaign
SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York
Television: :30 – Single
GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
SILVER Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
BRONZE Boston Bruins “Date”, Mullen, Wenham
BRONZE Panasonic “Cliff”, The Campaign Palace, Sydney
Television: :20 and Under – Single
GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
SILVER Old Spice “Did You Know?”, Wieden+Kennedy, Portland
Television: :20 and Under – Campaign
GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto
Commercials of Varying Length – Campaign
GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
SILVER LG Mobile “Give It a Ponder”, Y&R, New York
Television: Under $80K Budget – Single
SILVER Boston Bruins “Date”, Mullen, Wenham
