The One Show Awards 2010

The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.

The One Show Gold Pencil


Newspaper: Full Page or Spread – Single

SILVER Land Rover “Everywhere URL”, Y&R, South Africa
BRONZE Harvey Nichols “Fire Extinguishers”, Y&R, Dubai

Newspaper: Full Page or Spread – Campaign

SILVER Fiat “Crash Tests”, Marcel, Paris
BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo

Magazine: Full Page or Spread – Single

SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City

Magazine: Full Page or Spread – Campaign

GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo

Small Space Print – Campaign

SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore

Outdoor – Single

GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
SILVER HBO “Cube”, BBDO, New York
BRONZE McDonald’s “Piccadilly Sign”, Leo Burnett, London

Outdoor – Campaign

GOLD Diesel “Be Stupid”, Anomaly, New York
GOLD The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
SILVER Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
BRONZE Hewlett-Packard “Posters”, CLM BBDO, Paris

Trade – Campaign

SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
BRONZE Strepsils “Screams”, EURO RSCG, Madrid

Collateral: Posters, P.O.P. and In-Store – Single

GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
BRONZE Unilever “Hugs”, Ogilvy & Mather, Singapore
BRONZE Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore

Collateral: Posters, P.O.P. and In-Store – Campaign

GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
SILVER Harvey Nichols “Cause & Effect”, Y&R, Dubai
BRONZE LEGO “Making History”, Jung von Matt, Hamburg

Collateral: Promotion

GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder

Self-Promotion

SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York

Public Service: Newspaper or Magazine – Campaign

GOLD WWF “Noughts and Crosses”, JWT, Singapore
SILVER Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
BRONZE Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney

Public Service: Outdoor – Single

SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Outdoor – Campaign

GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
SILVER WWF “Noughts and Crosses”, JWT, Singapore
BRONZE Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Collateral – Single

GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
SILVER UNICEF “Toy Soldiers”, Y&R, South Africa

Public Service: Radio – Single

BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo

Public Service: Television – Single

BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver

Public Service: Television – Campaign

SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston

Radio – Single

GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York

Radio – Campaign

SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park

Television: Over :30 – Single

GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
SILVER Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park

Television: Over :30 – Campaign

SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York

Television: :30 – Single

GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
SILVER Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
BRONZE Boston Bruins “Date”, Mullen, Wenham
BRONZE Panasonic “Cliff”, The Campaign Palace, Sydney

Television: :20 and Under – Single

GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
SILVER Old Spice “Did You Know?”, Wieden+Kennedy, Portland

Television: :20 and Under – Campaign

GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto

Commercials of Varying Length – Campaign

GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
SILVER LG Mobile “Give It a Ponder”, Y&R, New York

Television: Under $80K Budget – Single

SILVER Boston Bruins “Date”, Mullen, Wenham