The New Yorker iPad App as used by Jason Schwartzman

Jason Schwartzman, the star of Scott Pilgrim vs the World, is the front man for a humorous commercial for The New Yorker’s new iPad app. We see Schwartman in bed, in the kitchen, in the shower, playing the piano, even swimming, while demonstrating the app’s versatility and ease of use. The video has been launched on Facebook and YouTube and points to the app online at The New Yorker. The New Yorker’s iPad app is a full version of the magazine optimized for reading on a tablet and includes bonus content such as audio, video, slide shows, and extra cartoons. Schwartzman does not go into the cost of using the app, $4.99 per issue, which could add up to $260 a year.

Jason Schwartzman in the shower for New Yorker iPad app advertisement

Click on the image below to play the video.


Filming was shot by The Directors Bureau director Roman Coppola with executive producer Scott Dadich.

Schwartzman, the cousin of Coppola, is known for his roles in the Hollywood films Rushmore, Spun, I ♥ Huckabees, Shopgirl, Marie Antoinette, The Darjeeling Limited, Funny People, and Scott Pilgrim vs. the World.