The Longest Virtual Christmas Cracker

London advertising agency Wunderman has developed “The Longest Cracker” as a gift to clients and friends this Christmas. It’s always hard getting everyone together for Christmas… pricey travel, getting snowed in, friends and family living miles apart… But this year, thanks to a virtual Christmas cracker that sits across two web chat windows, you can share the festive cheer with all your loved ones, wherever they are in the world. Visit to pull your own cracker with friends, family or even random revellers. The longest distance currently stands at 19,939km between Taipei, Taiwan and Asuncion, Paraguay – can you do better?

The Longest Cracker site

Click on the image below to play the video in YouTube


The Longest Cracker was developed at Wunderman, London, by copywriter Alex Buchanon-Dunlop, art director Neil Williamson, content editor Sarah Drinkwater and technical delivery manager Thibault Dargeou.

Filed under: Christmas, Interactive