Adidas worked with 180 Amsterdam to create a blog auction with Live African paintings capturing moments of the FIFA World Cup in South Africa. Income from sale of the paintings on eBay go to Nelson Mandela’s 46664 Foundation. The paintings, online at The Quest, are by Paul Paul Kasemwana and Espoir Kennedy, supplement 32 portraits of Adidas star players from each country, displayed in the adidas media centre in Johannesburg– Jo’bulani Central, and on a mobile scoreboard moved around the city during the FIFA World Cup tournament.
The Live Quest African Painting project, started on June 11, 2010, was developed at 180 Amsterdam (180\TBWA) by Adidas Performance Global head of PR Thomas van Schaik, chief creative officer Andy Fackrell, head of design Julian Wade, designer Kay Schalker, copywriter James Snapper Fitt, head of print Maria Perez, account director Caroline Britt, artists Paul Kasem and Espoir Kennedy.
Paul Junior Kasemwana is an established painter and artist. Born on March 9, 1982, Kasemwana graduated from the Academy of Fine Arts of Kinshasa in the Democratic Republic of Congo in 2005. He now lives in Johannesburg, where he has lived since 2008, and is currently studying web and graphic design.
Espoir Vyizigiro Kennedy paints, in his own words, because “it is inside me. It is my life.” Born on November 15, 1976 in Burundi, Kennedy moved to Durban in 2002 where he found an outlet for his passion for painting hair salon and shop signs, banners and portraits. Today, he owns his own hair salon in the city but his artwork can be seen all over South Africa.