What will the future of advertising look like? The answer depends on whether or not traditional advertising agencies truly embrace the power of digital to reach consumers and build brands in new, exciting ways. “The Last Advertising Agency on Earth” is a film is about what might happen if they don’t. And the agenda behind the film? “Don’t become the last advertising agency on earth. Attend FITC Toronto April 25th to 27th, 2010″.
Click on the image below to play the video in YouTube (HD)
The Last Advertising Agency on Earth spot was developed for FITC at Saatchi & Saatchi Canada by executive creative director Brett Channer, creative director/art director Helen Pak, associate creative director/copywriter Brian Sheppard.
Music was produced at Pirate Toronto by executive producer Tom Eymundson, composer Brendan Quinn.
FITC Events began as festivals for Flash developers and have emerged as a digital interface for several disciplines. When registering for the FITC Toronto conference you can get 10% off by using the code: lastagency.