ABC show The Gruen Transfer commissioned two advertising agencies, The Republic of Everyone, Sydney, and Red Handed, Melbourne, to produce political television commercials, for and against political party The Australian Greens. One was to convince mainstream voters to switch to The Greens. The other was to convince committed Green voters to walk away. The Republic of Everyone ad was considered so effective that The Greens sought to commission the commercial for their campaign in the Australian federal elections. Unfortunately ABC’s regulations made it impossible to air the ad commercially.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Gruen Transfer episode in YouTube (HD)
The Greens pitch was developed at Republic of Everyone by creative director Ben Peacock, copywriter Eran Thomson and Ben Peacock.
Filming was shot by director Eran Thomson via The Colony with producer Susan Walker and editor Jordan Lister.