Tatra in Poland is promoting Tatra Mocne as the beer of the mountain man in “Horse”, a television commercial set in the Tatra mountains. The spot opens as a grizzled frontiersman (Patrick Finnegan) inches towards a wild horse rearing in fear. Outwardly, the ensuing interplay is a man’s arduous attempt to tame the feral; but eventually the horse concedes, revealing the frontiersman’s true motive: to safely guide his companion, the petrified horse, through a roaring wildfire.
Click on the image below to play the video in YouTube (HD)
Tetra’s advertising campaign was developed at Change Integrated, Warsaw.
Filming was shot by director Barney Cokeliss via Opus Film, Warsaw, with director of photography Paul Gilpin. Editor was Ben Campbell at Cut + Run, London, with colourist Adrian Seery at Rushes, London. Post production was done at Golden Square. Sound was mixed by Ben Leeves at Grand Central Studios.