Target Australia is running a 3D cinema advertising campaign for the 2010 Toy Sale, along with television, outdoor, print, catalogue. A quirky group of Target roundels are working busily in their toy factory to put the finishing touches on an iconic countdown machine, in anticipation of opening Australia’s Biggest Toy Sale.
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The Toy Sale campaign was developed at The Campaign Palace.
Animation was produced at Iloura, Melbourne, by director Octavio De Lelli, executive producer Simon Rosenthal, producer Magdalena Bisogni, with concepts, layouts and art direction by Kate McCartney, character design by Kate McCartney and Kate Moon, stereoscopy research by Peter Webb and Octavio De Lellis, modelling by Kate Moon, Ben Crowe, Paul Jakovich and Ben Weller, animation by Heath Pagram, Cam Huber, Andrew Keeble and James Humphries, research and development and effects by Chris Gray and David Johnson, lighting by Nathan Mitchell, Ben Weller and Tom Marley, compositing by Chris Betteridge and Laura Dubsky.
“Working on Target was a whole lot fun. The team and I had been hankering to execute a 3D/Stereo spot and working on Target Biggest Toy Sale campaign was a great first. Everyone involved had a great attitude and enthusiasm, which made me feel like I was a kid in a…toy shop! I am very happy with the spot,” says Octavio De Lellis, senior animator/director, Iloura.