Target Black Friday Tips
Target is preparing for the Black Friday 2-Day Sale again with the reappearance of comedian Maria Bamford, who provides shopping tips for those who worried about the stress of Thanksgiving-related store madness. Maria’s TV ads from 2009 are back in circulation, along with a series of new television commercials and web films, each seemingly more obsessively focused than the one before. Maria now has a Twitter page, ChristmasChamp. The Target 2-Day sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who, though they smile, aren’t kidding around.
Tip #1 Practice Reverse Psychology. Mind games are fair play on Black Friday Click on the image below to play the video.
Tip #2: Visualize Your Path. Mentally map out the path that’ll lead you straight to the Doorbusters. Click on the image below to play the video.
Tip #3: Check the Weather. Winter won’t stop her from getting to the front of the line. Click on the image below to play the video.
Tip #4: Use a Utility Belt. She keeps her 2‐Day shopping necessities organized and easily accessible. Click on the image below to play the video.
Tip #5: Draft to the Doorbusters. Here’s an easy way to get through the Black Friday crowds. Click on the image below to play the video.
Tip #6: Make a List & Check It Thrice. It’s time to think really, really hard about how good everyone has been. Click on the image below to play the video.
Click on the image below to play the First TV ad in YouTube
Click on the image below to play the GPSMas TV ad in YouTube
Click on the image below to play the Montage TV ad in YouTube
Click on the image below to play the Gingerbread TV ad in YouTube
Target Black Friday Tips Credits
The Two-Day campaign was developed at Wieden+Kennedy, Portland, by creative directors Monica Taylor and Kathy Hepinstall, copywriter Jason Kreher (broadcast) and J Smith (interactive), art director Rob Kendall (broadcast), Matt Moore (interactive) executive agency producer Ben Grylewicz, agency producers Hayley Goggin, Melanie Fedunok and associate producer Jennifer Hundis.
Editor was Adam Jenkins at Feed The Walrus with assistant editor Patrick Carroll and executive producer Christie Price. Telecine was done at The Moving Picture Company. Online work was done at Liquid, Los Angeles, by artist Jim Bohn with producer Terry O’Gara. Sound was mixed at Lime Studios by Dave Wagg.
Interactive spots were developed by director Jason Kreher via Don’t Act Big with executive producer Emily Fincher, VFX artist Tim Bird, producer Terry O’Gara, colorist Laura Jans Fazio. Sound was was mixed at Digital One, Portland.