Target Black Friday Tips

Target is preparing for the Black Friday 2-Day Sale again with the reappearance of comedian Maria Bamford, who provides shopping tips for those who worried about the stress of Thanksgiving-related store madness. Maria’s TV ads from 2009 are back in circulation, along with a series of new television commercials and web films, each seemingly more obsessively focused than the one before. Maria now has a Twitter page, ChristmasChamp. The Target 2-Day sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who, though they smile, aren’t kidding around.

Target 2 Day Sale Shopping Tips


Tip #1 Practice Reverse Psychology. Mind games are fair play on Black Friday Click on the image below to play the video in YouTube (HD)

Tip #2: Visualize Your Path. Mentally map out the path that’ll lead you straight to the Doorbusters. Click on the image below to play the video in YouTube (HD)

Tip #3: Check the Weather. Winter won’t stop her from getting to the front of the line. Click on the image below to play the video in YouTube (HD)

Tip #4: Use a Utility Belt. She keeps her 2‐Day shopping necessities organized and easily accessible. Click on the image below to play the video in YouTube (HD)

Tip #5: Draft to the Doorbusters. Here’s an easy way to get through the Black Friday crowds. Click on the image below to play the video in YouTube (HD)

Tip #6: Make a List & Check It Thrice. It’s time to think really, really hard about how good everyone has been. Click on the image below to play the video in YouTube (HD)

Click on the image below to play the First TV ad in YouTube (HD)

Click on the image below to play the GPSMas TV ad in YouTube (HD)

Click on the image below to play the Montage TV ad in YouTube (HD)

Click on the image below to play the Gingerbread TV ad in YouTube (HD)

Credits

The Two-Day campaign was developed at Wieden+Kennedy, Portland, by creative directors Monica Taylor and Kathy Hepinstall, copywriter Jason Kreher (broadcast) and J Smith (interactive), art director Rob Kendall (broadcast), Matt Moore (interactive) executive agency producer Ben Grylewicz, agency producers Hayley Goggin, Melanie Fedunok and associate producer Jennifer Hundis.

See the W+K campaign overview.

Filming was shot by director Wayne McClammy via Hungry Man with producers Cindy Becker and Hayley Goggin, with director of photography Ramsey Nickell.

Editor was Adam Jenkins at Feed The Walrus with assistant editor Patrick Carroll and executive producer Christie Price. Telecine was done at The Moving Picture Company. Online work was done at Liquid, Los Angeles, by artist Jim Bohn with producer Terry O’Gara. Sound was mixed at Lime Studios by Dave Wagg.

Interactive spots were developed by director Jason Kreher via Don’t Act Big with executive producer Emily Fincher, VFX artist Tim Bird, producer Terry O’Gara, colorist Laura Jans Fazio. Sound was was mixed at Digital One, Portland.