Taco Bell Poem – It Rocks

Taco Bell has recruited retired NBA basketball player Charles Barkley (Sir Charles) to recite poetry about the chain’s new NBA Five Buck Box. “Poem”, the first television spot, presents a formal Charles Barkley, who is usually known for his outspoken and assertive demeanor, penning a poem about the new NBA Five Buck Box.

Taco Bell Charles Barkley


Click on the image below to play the Poem Inspiration Trvideo in YouTube (HD)

“It Rocks, It Rocks”, Barkley’s complete musical rhyme, was performed inside and outdoors with a special cameo appearance from Los Angeles Lakers forward Lamar Odom.

Click on the image below to play the It Rocks It Rocks video in YouTube (HD)

Click on the image below to play the Trophies video in YouTube (HD)

Click on the image below to play the Trophies video in YouTube (HD)

Click on the image below to play the Lotta Food video in YouTube (HD)

Click on the image below to play the History video in YouTube (HD)

Credits

The Sir Charles campaign was created at Draftfcb Orange County Senior Copywriter Adam Nowak, Copywriter Chris Pouy and Art Director Brian Engleman; produced by Draftfcb Orange County VP and Senior Producer Tom Anderson; directed by Kinka Usher, House of Usher Films; and edited by Optimus Santa Monica Managing Editor Jim Staskauskas.

“It Rocks” was developed at Draft FCB Orange County by executive creative director Teddy Brown, group creative director Jeff Maerov, senior copywriter Adam Nowak, copywriter Chris Pouy and art director Brian Engleman; senior agency producer Tom Anderson.

Filming was shot by director Kinka Usher, House of Usher Films. Editor was Grant MacDowell at Optimus, Santa Monica, with managing editor Jim Staskauskas.

“The Taco Bell ‘It Rocks’ spot was one of those projects you almost feel guilty getting paid for,” said Optimus Santa Monica Editor Grant MacDowell. “On top of working with a great director and agency, I got as close as I’ll ever get to going one on one with an NBA god. I don’t think I have ever laughed so hard at dailies. I hope some of the outtakes see the light of day.”

“What stands out most about the ‘Poem’ spot is that Taco Bell chose to portray a quiet, introspective Charles Barkley,” said Staskauskas. “That really makes the spot. It is fresh, funny and interesting because it cuts against the grain of Barkley’s popular image.”

Filed under: Commercials, NBA, Taco Bell

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