Surfrider Foundation Europe reminds us about the long term impact of pollution on the oceans with “Fossil”, a print advertisement designed at Y&R Paris. A plastic bag continues to haunt the fossil fish in the rocks. “When we pollute the sea, we pollute for a long time. Help us to keep the ocean clean.”
The Fossil ad was developed at Y&R Paris by creative director Les Six, art directors
Guillaume Auboyneau and Cedric Quissola, art buyer Claire Nicaise, model maker Alain Roussel, photographer Laziz Hamani and retoucher Pierrick Guen at Sparklink.