Surfrider A little bit of rubbish
Surfrider Foundation Europe is promoting the Ocean Initatives 2010 with a print advertising campaign with the tag line, “In the sea, there’s no such thing as a little bit of rubbish.” A jerry can, a tyre, a plastic detergent bottle and a soda can each are given the iceberg treatment. What you see on the surface is only a fraction of the reality below. The organisation is online at Facebook and Twitter.
The Rubbish campaign was developed at Y&R Paris by creative director Les Six, art director Sébastien Guinet, assistant art director Julien Hérisson, copywriter Josselin Pacreau, photographer Ben Stockley, retoucher Asile, art buyer Sylvie Réveillard and model maker Jean Benne.