Sunrise Communication in Switzerland released “SMS Dialogues”, a series of humorous videos using SMS conversations to highlight the pitfalls in even the best intentioned communication. Run in German, Italian and French, the ads each finish with an invitation to check out an offer for a year of free SMS and MMS messages.
Click on the image below to play the Affection video in YouTube (HD)
Click on the image below to play the Goodnight video in YouTube (HD)
Spillmann/Felser/Leo Burnett, Zurich, by creative director Martin Spillmann, copywriters Diana Rossi and Peter Brönnimann, art director Friederike Coninx, agency producer Suzana Kovacevic.
The films were produced at Ultra Images, Zurich.