Sunday Times Rich List 2010

The Sunday Times has launched a campaign to promote the 2010 Rich List, its annual guide to Britain’s top 1000 wealthiest individuals. A series of print, outdoor and television advertisements use simple addition equations to reveal the people behind the wealthiest people in the world.

Rich List Cowell


Click on the image below to play the Tycoons video in YouTube (HD)

Click on the image below to play the Dragons video in YouTube (HD)

Click on the image below to play the Simon Cowell video in YouTube (HD)

Click on the image below to play the Rolling Stones video in YouTube (HD)

Click on the image below to play the Bootiful video in YouTube (HD)

Click on the image below to play the Couples video in YouTube (HD)

Credits

The Rich List campaign was developed at CHI and Partners, London, by executive creative director Ewan Paterson, creative dirctor Mickey Tudor, creatives Matt Collier and Wayne Robinson, typographer Dan Beckett, account manager Ben Etheridge, planner Patricia McDonald, with Sunday Times marketing director Alex Lewis.

Post production was done at Cabron Digital by editor Anthony Brown. Audio was produced at Wave Studios, London. Retouching was done at Smoke & Mirrors.

Media planner was Dominic Poynter at Mindshare.

Rich List Rolling Stones

Rich List Couples

Rich List Sport

Rich List Dragons

Rich List Tycoons

Rich List James Blunt