Reckitt Benckeser turns up the volume for Strepsils, the sore throats lozenge, with this award-winning advertising campaign from Spain. A series of subtle press and outdoor advertisements connects a partially used blister pack of Strepsils with the volume required for dealing with different levels of pain, gifts and fear. The campaign won a Gold Lion for Outdoor and Bronze Lion for Press at Cannes International Advertising Festival 2010.
The Strepsils campaign was developed at Euro RSCG Espana, Madrid, by chief creative officer/creative directror Germán Silva, creative directors Haitz Mendibil and Ekhi Mendibil, copywriter Luis Munné, art director Jacobo Concejo, advertiser’s supervisor Christin Lambert, account supervisors Carla Tortosa and Cristina Tardío. Photography was by Grupo Rafael.