Stop Creeping Over the Limit

South Australia’s Motor Accident Commission continues to roll out its “Stop Creeping” road safety advertising campaign, challenging drivers who think it is OK to creep just a few kilometres over the speed limit. People who drive well above the speed limit are at a greater risk of having a crash. However, many people believe it is OK to creep just a few kilometres over the limit. Because there are a large number of these people, they are the ones who cause the most crashes on our roads. The television advertising campaign presents drivers who speed as characters from creepy horror films, their death-like faces returning to normal as they slow down. A print advertisement presents a creepy face made of a composite of road scenes.

MAC Stop Creeping


Click on the image below to play 30 second commercial in YouTube (HD)

Click on the image below to play the first 10 second video in YouTube (HD)

Click on the image below to play the second 10 second video in YouTube (HD)

Click on the image below to play the third 10 second video in YouTube (HD)

Credits

The Stop Creeping campaign was developed at Clemenger BBDO Adelaide by creative director Greg Knagge, art director Jane Keen, senior art director Geoff Robertson, copywriter Jason Hollamby and agency producer Judi Oehme, Janine Mackintosh, Yvonne Karabastos, finished artists Matthew Kenny, Lukasz Bebonowski, production manager Matthew Kenny, account managers Bryce Coombe, John Mclaren.

Filming was shot by director Ben West via Soma Films with producer Sarah Nichols.

Sound was designed by Pete Best, Peter Miller and Nick West at Soundcastle Studio and Best FX.

  • Christine

    These signs are ridiculous and a waste of money. I am from Sydney and had no idea what they meant till I got back home and googled it.