Stolichnaya, the vodka brand, is running a recruitment campaign, building the concept of an original vodka for original drinkers. The campaign invites Facebook fans (US residents only) to audition for a casting call, asking the question, “Would you have a drink with you?” Stoli Celebrity Originals Hugh Hefner and Julia Stiles are presented as the inspiration for a future generation of potential stars. “Do you have what it takes to be a Stoli Original? Go to facebook.com/Stoli and audition for the Stoli casting call – your time is now.” The person chosen by Stoli will be catapulted to stardom by appearing in their groundbreaking media campaign in 2011 and earn a $25,000 fee. The campaign is being promoted with commercials featuring Playboy Hugh Hefner and actress Julia Stiles.
The casting call kicks off on the Stoli Facebook page through a custom-built tab, giving every Stoli fan the opportunity to prove their Original spirit by submitting answers to a series of probing questions. In November, the arbiters of taste at Stoli will select 30 finalists for a “call back” and the chance to submit a video audition tape. It wraps up in December, when Stoli chooses one overall selectee (supported by five regional runner-ups) from the video auditions. The real story begins from there, as Stoli integrates the new face of Stoli Originals into 2011 media and chart his or her rise to fame. The campaign can be followed on Twitter.
Stoli – The Original Playboy: The Extended Cut featuring Hugh Hefner. Click on the image below to play the video in YouTube (HD)
Stoli ‘Would You Have A Drink With You?’ 30 Second Spot featuring Hugh Hefner. Click on the image below to play the video in YouTube (HD)
Stoli ‘Would You Have A Drink With You?’ 30 Second Spot featuring Julia Stiles. Click on the image below to play the video in YouTube (HD)
The Stoli campaign was developed at Ogilvy & Mather, New York, by chief creative officer Steve Hayden, creative directors Simon Foster and John LaMacchia, copywriter Pete Lefebvre, art director Dave Sakamoto, agency executive producer Melissa Mapes and agency producer Christine Lindemann.
Editor was Hank Corwin at Lost Planet.