STIHL 3 Year Guarantee
STIHL‘s promotion of a three year guarantee has won a trophy for press advertising at the 2010 Cresta Awards. The print advertising campaign show men using their outdoor power tools while still in the box: a whipper snipper, hedge trimmer, chain saw and a blower. “Your equipment stays as good as new”.
The 3 Year Guarantee campaign was developed at Publicis Conseil, Paris, by creative directors Olivier Desmettre and Fabrice Delacourt, copywriter Olivier Desmettre, art director Fabrice Delacourt, chief creative officer Olivier Altmann, account supervisors Edouard Pacreau, Stephane Gaillard, Eric Hazout and Sylvie Tavares, art buyers Jean-Luc Chirio and Flore Silberfield, photographer Hervé Plumet, production company Elysian Fields, working with STIHL marketing team Regis Guimont and Gilles Olleris.