Wrigley is promoting Starburst confectionery in Australia with “Tornado”, a television commercial featuring a fruit-flavoured storm. A hand held video camera in the back seat of the car captures the events that ensue after the front passenger opens a packet of Starburst Fruitful Mix. The car’s windscreen is splattered with citrus slices and strawberries, giving a hint of the extraordinary experience of being caught in a tornado of juice.
Click on the image below to play the video in YouTube
The Tornado spot was developed at Clemenger BBDO Melbourne by executive creative director Richard Maddocks and TV producer Denise McKeon.