Starburst’s association with the Australian charity Camp Quality is being highlighted in “Colour Fight”, a television commercial featuring paint, paint and more paint. The Wrigley’s confectionery brand is losing the colour yellow in its packaging and products over three months, raising awareness of the charity’s work to support families affected by cancer. Colour Fight, filmed at a Camp Quality camp for teenagers, is a celebration of colour and fun, highlighting the positivity and optimism that Starburst has helped inject into these teenagers lives. It’s all about the exhilarating feelings evoked from being immersed in an explosive and playful world of colour, and the spirit of fun and excitement at the heart of pure unrestrained play.
Click on the image below to play the video in YouTube (HD)
Colour Fight was developed at Clemenger BBDO, Sydney by executive creative director Richard Maddocks, art director Heather Sheen, copywriter Alex Derwin, agency (TV) producer Laura O’Connor, agency (print) producer Melissa Scurry, account manager Anna Holmes and senior account director Rekishia Jessup (Senior Account Director)
Filming was shot by director Husein Alicajic via Photoplay Films, Sydney, with producer Florence Tourbier and director of photography Tony Luu.
Still photography for the print campaign was by Danny Eastwood .
The Starburst web site explains the reasoning behind the sponsorship of Camp Quality and invites members of the public to add their financial support. “Camp Quality believes ‘laughter is the best medicine’ and plays an important role in bringing happiness to the lives of people living with cancer. We love everything that Camp Quality stands for so we wanted to do more than just donate $100,000. That’s why we’ve also decided to give up our iconic yellow for a limited time to help raise awareness for the great work Camp Quality do in bringing colour to the lives of young people effected by cancer. The $100,000 we have given to Camp Quality will kick-start a new High School Cancer Education Performance Program developed to help teens understand the real issues facing their peers living with cancer. We are proud to be able to donate this cash to Camp Quality, however we believe the biggest impact we can make is raising awareness of the great work Camp Quality do and encourage more people to show their support. Living with cancer isn’t easy, but together, Starburst and Camp Quality aim to nurture a community of optimism.