Starbucks heralded the arrival of the winter season in November 2010 with “Snowflakes”, a television commercial associated with the coffee company’s “Share” campaign. The ad in its various forms shows people flying snowflake kites in the skies above New York City, several sipping on their Starbucks cheer. Music is “Snow Day” by New York band Matt Pond PA.
Click on the image below to play the 60 second Snowflake commercial in YouTube (HD)
The Snowflakes campaign was developed at BBDO New York by chief creative officer David Lubars, senior creative director Linda Honan, copywriter Laddie Peterson, art director Danilo Boer, agency producer Becky Burkhard.
Editor was Steve Gandolfi at Cut and Run with producer Beth Fitzpatrick.
Visual effects were produced at Framestore, New York, by VFX supervisor/lead Flame artist Murrayr Butler, executive producer James Razzall, Flame artists Raul Ortego, David Munoz Forcada, Tom Leckie, Mark Beardall, rotoscoping artist Sabrina Tenore, CG supervisor David Mellor, technical director Alon GIbli.
VFX supervisor Murray Butler talks about the behind-the-scenes work.
“We had some mixed weather on the shoot so we had to do lots of sky replacement. We shot a lot of the kites on blue screen and used our Canon 7D to get alternative angles. These were invaluable as when we replaced skies we also had to replace the kites with better lit ones. We had some fun making the more abstract shots of just kites and blue sky – layering multiple kites spinning and adding camera moves. They turned out really well. The CGI kites in the wides looked incredible too. We had a pretty tight deadline so multiple suites were working around the clock while the CG kite system was set up by David Mellor in Houdini.”