Starbucks used outdoor advertising to create a “stream of consciousness” effect in the Port Authority bus terminal in New York City. Thousands upon thousands of people trudge through the Port Authority hallway every morning, normally a mundane experience. The 2009 installation reinvigorated this morning routine by engaging commuters with a series of posters that humorously pooured out their stream of consciousness as they make the trek. For many, the story ends happily because luckily there is a Starbucks nearby.
“When you have a long walk your mind tends to wander from subject to subject. Like you start thinking about work, then something makes you think of squirrels, then you jump to 70s music, the theory of gravity, freckles, a person you dated in high school, Roman emperors, toe sox, until you near the end of your walk and reality brings you back to thinking what kind of drink you’re going to get at Starbucks on your way to work.”
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The Starbucks “Port Authority Stream of Consciousness Installation” was developed at BBDO New York by chief creative officer David Lubars, creative directors Linda Honan and David Carter, copywriter Kara Goodrich, art director/graphic designer Alex Shulhafer, graphic designer Anthony Bartolucci, agency producer Mike Musano, account directors Michael Stefanski, Melissa Barnes, Michael Verga, Michael Avillo with retouching done at Resolution.