On December 7th, 2009 at 1:30pm GMT Starbucks and (RED) invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. In that one breathtaking moment, musicians from 156 countries played “All You Need is Love” together. The music video, streamed live at starbucksloveproject.com, was used to invite fans to join the (RED) cause, uploading their own versions of the tune or adding drawings to the site’s Love gallery. In just one year in partnership with (RED)™, Starbucks has generated money equivalent to more than 7 million days of medicine to help those living with HIV in Africa. The Starbucks Love campaign is one of the PSAs eligible for voting in the Webbys. Voting closes today.
Click on the image below to play the video in YouTube (HD)
The Love Project was developed at BBDO, New York by creatives Linda Honen and David Carter and head of integrated production Brian di Lorenzo.
Filming was shot by director Chris Palmer via Gorgeous Enterprises, London, with producers Rupert Smythe and Michaela Johnson.