Star Wars at Disney’s Hollywood Studios
Star Wars Weekends is an annual special event at Disney’s Hollywood Studios theme park that celebrates the epic space-fantasy Star Wars Saga and the new animated television series The Clone Wars. Visitors get to join Jedi Masters, Sith Lords and Star Wars celebrities for special shows, presentations and memorabilia. The 2010 event is being promoted in a print advertising campaign featuring Yoda, Darth Vader, Darth Maul, General Grievous, and Chewbacca.
The Star Wars campaign was developed at Disney’s Yellow Shoes Creative Group by creative director Will Gay, art director Matt Stewart, copywriter John McCall, illustrators Ed Brown and Lenny Labato, and photographer Garth Vaughan.