Coca-Cola Brazil has launched a customization brand for Sprite, “Refresh Your Ideas” (Refresque suas ideias), inviting creative minds of Brazil to develop their own designs for the cans. Entrants can draw their inspiration from works by urban graffiti artists Big Bruno, Fefe Talavera, Jotapê and Nina Moraes, who have unveiled their own versions of what a can of Sprite should look like in an outdoor installation in Porto Alegre. They were embodying their visions with actual paint and brushes on air chimneys that looked like giant replicas of Sprite cans, one for each of the creatives. The result of their work (already on the limited-edition cans signed by the artists) as well as their biographies and photos of the live customization process can be now viewed on the website of the project.
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The Graffiti Can campaign was developed at WMcCann, Rio de Janeiro, by chief creative officer Washington Olivetto, creative director Fred Sartorello, editor Rodrigo Guimarães, art director Bruno Guimarães, RTVC Paula Moraes and Ribeiro Vandreia, account team Bruno Baracho, Marici Marotti and Glaucia Santana, planners Aloísio Pinto, Gustavo Otto, Bruno Altieri MEDIA AGENCY: Sandra Catarino, Carla Dart, Ana Carolina Santos, Elaine Almeida, Fatima Santos, Jeisa Araújo, working with Coca Cola Sprite marketing team Jonathan Lawlor, Ana Paula Castello Branco, Andrea Mota Gian Martinez, Flavia Buchmann, Marina Rocha, Marry Zerkowski, Raoni Lotar, Janaina Silva, Bernard and Caroline Vital Bouças.
Filming was shot by director Fernando Andrade Grostein via Spray Filmes with director of photography Raphael Levy, art director Bia Person, producer Fernando Menocci, editor Marco Marino (Marcola) and sound producer Menina. Post production was done at Casablanca.