Sprint Unlimited Breaking the Bad News
Sprint compares their Unlimited plan with that of Verizon and AT&T in a pair of television commercials in which socially insensitive people inflict their injury using their mobile phones. A restaurant break up and a medical consultation reveal great deals that provide SMS, email, Facebook status update without any extra charge. The two $69.99 plans are compared and contrasted for added effect.
Click on the image below to play the Restaurant video.
Click on the image below to play the Injury video.
The Unlimited campaign was developed at Goodby Silverstein & Partners by executive creative directors Jamie Barrett and Christian Haas, group creative director Icaro Doria, associate creative director/copywriter Rus Chao, associate creative director/art director Kevin Koller, producer Ed Galvez and operations director Frannie Rhodes.
Filming was shot by director David Shane via O Positive with executive producer Marc Grill, line producer Ken Licata and director of photography Eric Treml. Editor was Geoff Hounsell at Arcade Edit. Graphics were produced at Brand New School.