Schweppes Australia has launched an integrated advertising campaign for its fruit juice brand Spring Valley, “Where Spring Comes From”, centred around design by animation studio Psyop. Spring Valley products are promoted in a print advertising campaign with photography by Andreas Smetana and a Facebook page. Adshel bus shelters and street furniture a dressed in the spring theme using flowers and grass and will feature Bluetooth enabled technology, allowing on the spot download of the Spring Fever Elvis track.
The campaign is anchored by Elvis Presley’s classic Spring Fever (the first time an Elvis song has been licensed for commercial use in Australia). Elvis Presley Enterprises are so delighted with the new work they are planning to feature the new TVC on the elvis.com website and Elvis Facebook page.
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The Spring campaign was developed at George Patterson Y&R, Melbourne, by executive creative director Ben Coulson, creative director Jim Ingram, art director Paul Meates, copywriter Evan Roberts, agency producer Romanca Jasinski (TV), agency producer (print) Sam Joy, senior account director Matthew Cummings, account managers Damien Miller and Matilda Hobba, social marketing manager Luc Wiesman, planner Kate Smither, working with Schweppes Australia senior brand manager Lisa Madgwick and brand manager Glenn Ellul.
The TV ad was produced at Psyop by executive producers Alyssa Evans and Neysa Horsburgh, producer Cally Morton, designers Laurent Ledru and Keneesha Sneed, editor Brett Nicoletti, lead compositor Matt Lavoy, storyboard artists Vinny Dellay and Josh Wiesenfeld, matte painter Andrew Park, lead technical director Chris Eckardt, previz team Yvain Gnabro, Craig Christian, modeling team Mike Riendeau and Chris Sage, rigger Sean Kealey, animation team Yvain Gnabro, Matt Berenty, Craig Christian and Joshua Delaney, FX team Brian Alvarez, Kiel Gnebba, texture artist Nick Cosmi, lighting team Jin Choi, Matt Berenty and Barry Kriegshauser, compositors Dan Knight and Lane Jolly, Flame artist Thibault Debaveye
Media was handled by Carat.