Sport Chek, the Forzani Group sportswear company, is riding on the wave of Canadian patriotism with the success of Canada in the Vancouver 2010 Winter Olympics. Not everyone is happy about that, as is suggested in this television commercial set on the Canada/USA border.
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The Border Crossing commercial was developed at BOS, Torontom by creative directors Gary Watson and Chad Borlase, group account director Sebastien Moise, account coordinator Maddie Gauthier.
Filming was shot by director Wayne Craig via Holiday Films, Toronto, with executive producers Derek Sewell, Josefina Nadurata, line producer Lawrie Badger, director of photography James Gardner.