Speight’s, New Zealand’s Southern Man beer, presents Speights Summit lager as the natural brew for the great outdoors in “Man Like Natural”, an advertising campaign. The Southern Man is a fairly uncomplicated creature. Strip him down to his basic desires and you’ll find a common instinct for getting back to nature, to be part of the great outdoors. Crossing rivers, throwing rocks, hunting deer, hanging out with wild pigs, eating meat are made complete with the natural Speights Summit.
Click on the image below to play the Man Like Natural video in YouTube (HD)
The Man Like campaign was developed at Publicis Mojo Sydney and Auckland by executive creative director Mica Walker, copywriter Ian Williamson, art director Pim Van Nunen, agency producer Justine Hazlett, group account director Dominic Henshall, head of strategy Graham Ritchie, account manager Sarah Raine, working with Lion Nathan beer and sponsorship director Danny Phillips, mainstream beer marketing manager Sean O’Donnell and assistant brand manager Monique Aitchison.
Filming was shot by director Steve Ayson via The Sweet Shop, Auckland, with producer Claire Kelly. Editor was Jack Hutchings at The Butchery, Melbourne. Sound was produced at Nylon Studios, Sydney, by Simon Lister. Post production was done at Toybox, Auckland.
Music is by Australian men’s choir The Spooky Men’s Chorale.
We are the Spooky Men
We dream of mastodons
Practice mysterious handshakes
And we can grow beards, if we want to…
Click on the image below to play the Spooky Theme Song video in YouTube (HD)