In 2009, more Guitar Hero guitars were sold than actual ones. This poster campaign for Sparrow Guitars reminds people there’s just no substitute for the real thing. Teen spirit doesn’t smell like 5 plastic buttons. Get a groupie who doesn’t answer to “Mom”. Shine on stage. Not in the basement. Stop playing games. Start playing guitar. Sparrow is a Vancouver-based company that designs and builds electric guitars with an old-school ’50s rock ‘n’ roll sensibility. Founded in 2004 by Billy Bones, their models are now sold by 50 dealers worldwide.
The Guitars campaign was developed at Rethink Canada by creative directors Ian Grais, Chris Staples, copywriter Keri Zierler, art director/designer Rory O’Sullivan, studio artists Richard Parkes, Justine Renvoize, account manager Louise Ritchie, and photographer Clinton Hussey.