The Philharmonic Orchestra of Hamburg (Philharmoniker Hamburg) merged city and orchestra into one musical experience with Sounds of Hamburg, a web application recognised with a Gold Cyber Lion at Cannes International Advertising Festival 2010. Digital cameras were used to transform the city of Hamburg into a concert hall with online users taking the role of conductor. Custom tailored motion tracking made it possible for users to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert. Venues include The RauthausMarkt, The Landing Bridges on Hamburg Harbour, The Beatles Platz, and a tropical aquarium. The Cyber Lions follow two Yellow Pencils given at the D&AD Awards for Websites and Digital Advertising.
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The Sounds of Hamburg campaign was developed at Jung von Matt, Hamburg, by art director Tommy Norin, concept artist Gregor Fraser, chief creative officers Goetz Ulmer and Bernd Kraemer, art director Philip Bartsch, copywriter Ramin Schmiedekampf, account director Anke Goebber, account manager Alexander Korduan, audio producer Roman Vinuesa, motion designer Nina Borrusch.