Sony’s 3D TV Commercial

Sony has released a football-themed television commercial for 3D TV, featuring 2D doubled versions of Kaka. The ad was launched on television in Europe during the final of the Champions League in Madrid, along with an outdoor projection in Plaza Santa Ana, Madrid. A fully-functioning 3D version will be broadcast in cinemas across Europe prior to screenings of 3D films throughout the summer. “Please do not adjust your set… This is 3D TV… Maybe it’s time to get a 3D TV.”

Sony 3D Commercial


Click on the image below to play the 3D Commercial video in YouTube (HD)

Shot in 3D yet airing on standard TV stations for the World Cup, the ad will appear to be transmitting incorrectly on a standard 2D set. The left and right eye images will play intentionally out of line to get people wondering what it will look like in stunning Full HD 3D on a BRAVIA TV, with the endline ‘Maybe its time to get a 3D TV’. This dream then becomes a reality in June, when Sony’s 3D products will appear in stores across Europe in time for the start of the FIFA World Cup, and a host of 3D content (including the full glory of the Kaka spot in full 3D) will be available to view in store and in cinema.

Click on the image below to play the behind-the-scenes video in YouTube (HD)

Click on the image below to play the Madrid 3D Projection video in YouTube (HD)

Credits

The 3D campaign was developed at Anomaly, London, by creatives Richard Mulder and Mike Byrne, and agency producer Andrew Loevenguth.

Filming was shot by Jonathan Glazer via Academy Films, London with producer Simon Cooper, director of photography Marcel Zyskind, production manager Bugs Hartley, production assistant Kerry Smart, 1st art director Eric Kaskens. Location production was provided by Widescope Productions, Barcelona.

Visual effects were produced at Asylum. Editor was Paul Watts with Paul Dawber. Post production was done at One of Us by VFX supervisor Tom Debenham and producer Leigh Warner.

Audio post-production was done at Wave Studios by Johnny Byrne.

Music is “Clog Dance” from La Fille Mal Gardée, a ballet by French composer Ferdinand Hérold.

  • Sean Murphy

    could you please tell me the title of the music in the sony 3d tv ad please

  • Cleber

    I Would like to know the name of the song !!!!
    Who performed and if u could, a link that i can watch !!!!!!!!

    • Andyb

      The music for the add is the ‘Clog Dance’ from ballet by Ferdinand Herold called La Fille Mal Gardee.

  • Nishtha

    could you please tell me the title of the music in the sony 3d tv ad please

  • Darksta1n

    The song’s called “Excuses” by The Morning Benders

    Enjoy!

    • Linc

      Thanks a lot Darksta1n

    • Rangzy

      Thanks a ton for the song tip ! I wanted to know its title for a long time, google-search gave this link on top !
      Sony ad cuts the song abruptly, not even a fade-down. That’s sad !

    • Andy

      Can’t thank you enough Darksta1n!!
      ^_^

    • Yami

      tq so much!

  • K.S. Prakash

    @Darksta 1n Thanx Dude…. thanx a lot… i’ve been searching this song from long time….. thank you so much…… Take Care