Sony Walkman Detail in Motion

Sony has introduced new A-series A840 Walkman in India, featuring a 2.8 inch OLED screen, built-in digital noise cancelling and S-Master Digital Amplifier technology. The launch is being supported with a television commercial/music video featuring “Tic Toc” by Kei$ha.

Sony Walkman Dancer

Click on the image below to play the video.


The Detail in Motion ad was developed at JWT India, Delhi by creatives Sabuj Sengupta, Elvis Sequeira, agency producers Suprotim Day and Mandeep Singh, and account team Abhinav Kaushik, Vaibhav Kaul and Ishaan Khandpur.

Filming was shot by director Little X (Julien Lutz) via Kiss Films with director of photography Ábris Gosztola, producers Dalbir Singh, Felicia Kovacs, Shikha Makan, Paramvir Singh, production assistant Mohit Kilam.

Post production was done at Pixion, Mumbai, and Gyar, Budapest. Animation is by Reliance, Mumbai.