Sony’s latest TV advert for the Cyber-shot HX5 camera features the new Intelligent Sweep Panorama, demonstrated on the shores of Lake Wakatipu, near Queenstown in New Zealand. Filmed by Andy McLeod of Rattling Stick, the ad shows a crowded scene of tourists unfolding in widescreen. Music is “Upside Down” by Paloma Faith.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD).
The Panorama ad was developed at TBWA\London by creative director Lee Tan, art directors/copywriters Adam Johnson and Dan Kenny, agency producer Tamara Kennon.
Sound was mixed by Parv Thind at Wave Studios