Sony Sweep Panorama in Queenstown

Sony’s latest TV advert for the Cyber-shot HX5 camera features the new Intelligent Sweep Panorama, demonstrated on the shores of Lake Wakatipu, near Queenstown in New Zealand. Filmed by Andy McLeod of Rattling Stick, the ad shows a crowded scene of tourists unfolding in widescreen. Music is “Upside Down” by Paloma Faith.

Sony Cybershot pic from Queenstown Sweep Panorama ad

Click on the image below to play the video.

Click on the image below to play the behind-the-scenes video..


The Panorama ad was developed at TBWA\London by creative director Lee Tan, art directors/copywriters Adam Johnson and Dan Kenny, agency producer Tamara Kennon.

Filming was shot by director Andy McLeod via Rattling Stick, London with director of photography Julian Hohndorf. Photographer was Nigel Davies.

Sound was mixed by Parv Thind at Wave Studios