Sony PSP Magician
TBWA Madrid have collaborated with Spanish photographer Gonzalo Puertas again to produce a print advertisement for the Sony PSP Playstation Portable. A magician pulls away a partition to reveal a man in four parts in four boxes, one of which continues to play on a PSP. Read on to take a look at earlier work from the same creative team and photographer, including Statue Man, Plastercast Hand and the Playstation 3 Matrioshka.
The Sony PSP campaign was developed at TBWA/Spain, Madrid, by general creative directors Juan Sánchez, Guillermo Ginés, creative director Vicente Rodríguez, art director Fran López, copywriter Vicente Rodríguez, photographer Gonzalo Puertas, account director Inés Diez-Casariego, account supervisor Ignacio Hortal, account executive Verónica Mendoza and agency producer Nuria Mazarío.