Sony Live 6 Degrees with Jurgen Onderzug

Sony Europe is promoting the 6 degree tilt of the new 2010 Bravia television series with the help of Jurgen Onderzug, an ambassador for the “Live 6 Degrees” brand from Belgium. Sony’s designers found out that by tilting the screen back 6 degrees on the stand they could create a more comfortable and enjoyable viewing experience. Jurgen is online on his own site, www.live6degrees.com, Facebook, Twitter, Flickr and YouTube.

Homo Retractus diagram from Sony 6 Degrees campaign


Jurgen Onderzug Hypotenuse diagram from Sony 6 Degrees campaign

Jurgen suggests in his key video that mankind is about to evolve six degrees back. Click on the image below to play the Homo Retractus (as opposed to Homo Erectus) video in YouTube (HD)

Jurgen celebrates his spot in the news on UK television. Click on the image below to play the video in YouTube (HD)

Jurgen tells us that the 6 Degrees movement has been a hit in Europe. Click on the image below to play the video in YouTube (HD)

Filed under: Commercials, Interactive, Sony, Sony Bravia

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