Sony UK is inviting members of the public to trade in their old TV sets in order to experience the World Cup in full 3D force. English football managers Terry Venables and Graham Taylor appear in a TV advert being catered for in a retirement home by nurse/model Kelly Brook. Former England star Stuart Pearce delivers a new flat screen television while ex Scotland player Kenny Dalglish cheers for the United States. The ad ends with an invitation to “trade in your old kit” and a link to www.sony.co.uk/tradein.
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HS&P, London, by copywriter Owen Catto, art director Andy Barwood, with Sony brand and consumer marketing general manager Matt Coombe.
Filming was shot by director Ron Scapello via Rogue Films.
Editor was Art Jones at Work Post. Post-production was done at The Mill. Audio post production was done at Grand Central Studios by Munzie Thind.
Media was handled at OMD by media planner Kate Thomas.