Sony Bravia Superstar and Rockstar

Sony is showing off the new Monolithic Design range of Bravia television screens in “Superstar” and “Rockstar”, TV commercials featuring children playing football and rock music. This is the first work produced by Anomaly for Sony Bravia after winning the pitch against incumbent agency Fallon.

Sony Bravia Superstar ad


“Superstar” features a host of children playing football in front of a packed World Cup stadium, making their own history ahead of the 2010 FIFA World Cup. Sony is an official sponsor of FIFA, and one of only six companies to be made a FIFA Partner. Sony is sponsoring the FIFA Women’s World Cup, the FIFA Confederations Cup and the FIFA Interactive World Cup. BRAVIA Internet Video will also soon feature a dedicated FIFA channel, with on demand footage for football fanatics across the UK.

Click on the image below to play the video in YouTube (HD)

‘Rockstar’ features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour.

Click on the image below to play the video in YouTube (HD)

Credits

The Superstar and Rockstar ads were developed at Anomaly, London, by creative director Mike Byrne,

Filming was shot by director Frank Budgen via Gorgeous Enterprises with producer Rupert Smythe, director of photography Ben Seresin.

Post production was done at Framestore, London. Editor was Paul Watts at The Quarry.

Music was recorded and mixed at Grand Central Studios, London. Music for Superstar is ‘Simple World’, by Jonathan´╗┐ Elias, Elias Arts.

  • http://twitter.com/jcam JC

    Hey… they’re both the same commercial… !?

    • http://www.theinspirationroom.com Duncan

      Thanks JC. Hopefully that’s fixed now.