Social Work with Children and Families

The Children’s Workforce Development Council (CWDC) ran a print advertising campaign in 2009 using plasticine, a crisp, a teabag and some clever words to recruit social workers with children and families. The UK campaign won Ad of the Month in September 2009 (Crisp) and Hall of Fame for Copywriting (Plasticine) in the 2009 ANNAs, and has been included in the 2010 D&AD Annual.

CWDC Plasticine

CWDC Crisp

CWDC Teabag


The Social Work recruitment campaign was developed at Publicis London by creative directors Tom Ewart and Adam Kean, creatives Gary Turner and Jamie Marshall, typographer Dave Wakefield, photographer Jenny Van Sommers.