Nestlé Australia is promoting Smarties chocolates in an integrated advertising campaign, “The 8 Colours of Fun”, aimed at children and their parents. Eight children, one for each Smarties colour, are paired with eight adult artists, commissioned to create a work of art inspired by their designated colour. The campaign is online at Facebook and YouTube. Read on for Blue, Pink, Red, Yellow, Orange, Brown, Purple and Green. The Smarties Facebook page includes a downloadable how-to guide with instructions for a color-related DIY art project for children.
The campaign was launched with the colour blue, featuring an underwater adventure collaboration between moon-walking Jonathan and singer-songwriter Raymond Wassef. They come up with “Bluewalk”, performed by Raymond’s band, The Ray Man Three. Click on the image below to play the Project Blue video in YouTube (HD)
Ed collaborates with installation artist Mikala Dwyer to create a pink planet, defying gender stereotypes associated with the colour. Click on the image below to play the Project Pink video in YouTube (HD)
Karina and pop artist Ebony Bizys work together to make a collage pop up book featuring the world of red. Click on the image below to play the Red Project video in YouTube (HD)
Phebie and spoken artist Bravo Child combine forces to tell the story of a yellow disco dancing duck. Click on the image below to play the Yellow Project video in YouTube (HD)
Samuel works with video artist Justene Williams to put together a spicy exploration of the colour orange. Click on the image below to play the Orange Project video in YouTube (HD)
Ashleigh and choreographer Dale Pope Click use the colour brown to inspire an organic dance routine. Click on the image below to play the Brown Project video in YouTube (HD)
Ryan and photographer Thom Kerr Click produce a photograph essay on cyber punk alien disco dancers. Click on the image below to play the Purple video in YouTube (HD)
Scarlett and painter Husayein Sami sculpt a large green tree. Click on the image below to play the Green Project video in YouTube (HD)
The 8 Colours of Fun campaign was developed at JWT Sydney by executive creative director Angus Hennah, creative team Simon Armour and Blair Kimber, account team Paul Coles, Fiona Tenaglia and Anna Swinburne.