Sky No Compromise with Eric Cantona

Sky Sports is being given a push in the UK with “No Compromise”, a television and outdoor advertising campaign featuring soccer star Eric Cantona. Cantona appears to walk right through famous moments in sport such as Liverpool’s comeback to win the Champions League final against AC Milan in 2005. “Anything can happen in sport,” says Cantona at the end of the TV ad. “The only certainty is you’ll get all of Sky Sports on Sky.” The ad was launched on Facebook and is now being rolled out on YouTube with a series of seven behind-the-scenes videos. Four billboards attempt to drive home Sky’s superiority over rivals with big pictures of Cantona and lines including “The unmissable should be just that”, “Compromise is not an option” and “What’s the point of greatness if you cannot watch it?”

Sky Eric Cantona


Click on the image below to play the commercial in YouTube

http://www.youtube.com/watch?v= (Grand Champions League behind the scenes)
Click on the image below to play the video in YouTube

Click on the image below to play the photography behind-the-scenes video in YouTube

Click on the image below to play the tennis video in YouTube

Click on the image below to play the golf video in YouTube

Click on the image below to play the boxing video in YouTube

Click on the image below to play the cricket behind-the-scenes video in YouTube

Click on the image below to play the rugby behind-the-scenes video in YouTube

Credits

The No Compromise campaign was developed at Brothers and Sisters, with Sky creative director Barry Skolnick.

Filming was shot by director Chris Palmer via Gorgeous with director of photography Ian Foster.

Photographer was Nadav Kander.