Sky No Compromise with Eric Cantona

Sky Sports is being given a push in the UK with “No Compromise”, a television and outdoor advertising campaign featuring soccer star Eric Cantona. Cantona appears to walk right through famous moments in sport such as Liverpool’s comeback to win the Champions League final against AC Milan in 2005. “Anything can happen in sport,” says Cantona at the end of the TV ad. “The only certainty is you’ll get all of Sky Sports on Sky.” The ad was launched on Facebook and is now being rolled out on YouTube with a series of seven behind-the-scenes videos. Four billboards attempt to drive home Sky’s superiority over rivals with big pictures of Cantona and lines including “The unmissable should be just that”, “Compromise is not an option” and “What’s the point of greatness if you cannot watch it?”

Sky Eric Cantona


Click on the image below to play the commercial in YouTube (HD)

http://www.youtube.com/watch?v= (Grand Champions League behind the scenes)
Click on the image below to play the video in YouTube (HD)

Click on the image below to play the photography behind-the-scenes video in YouTube (HD)

Click on the image below to play the tennis video in YouTube (HD)

Click on the image below to play the golf video in YouTube (HD)

Click on the image below to play the boxing video in YouTube (HD)

Click on the image below to play the cricket behind-the-scenes video in YouTube (HD)

Click on the image below to play the rugby behind-the-scenes video in YouTube (HD)

Credits

The No Compromise campaign was developed at Brothers and Sisters, with Sky creative director Barry Skolnick.

Filming was shot by director Chris Palmer via Gorgeous with director of photography Ian Foster.

Photographer was Nadav Kander.

  • david evans

    Could you tell me the name of the classical music in latest the Eric Canntona ‘No Compromise add ‘The Word’.

  • dermot stanley

    I play this tune on accordion, and know it as ‘the mexican hatstand.’ It was recorded on a Café Orchestra album (dublin outfit). However, when I play it, people have contradicted me on the name, and say it’s something else. i have never found out what this something else is?
    Delighted to see it being used, and hope now that we can find the correct name and composer.
    Lets hope it’s not traditional anonymous!

  • S.de Wolfe

    The classical music is Dmitri Shostakovich – Jazz Suite No. 2: Second Waltz

    the other music is the Mexican Hat Dance