SKY TV in New Zealand takes embedded journalism one step further with “West Bank”, a television commercial working with the concept, “Let the news speak for itself”. We’re taken to a Palestinian protest against Israel’s latest offensive, where the participants in the conflict give us their perspective on what’s happening.
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The West Bank ad was developed at DDB Auckland by executive creative director Toby Talbot, creative director Adam Kanzer, art director Chuck Tso, copywriter Scott Kaplan, copywriter Adam Kanzer, executive producer Judy Thompson, producer Tania Jeram, managing partner Scott Wallace, account director Danielle Richards, account manager Brad Armstrong, working with SKY TV director of marketing Mike Watson.
Filming was shot by director Cole Webley via Über Content, Los Angeles, with executive producer Preston Lee, producer Jared Harris, line producer Jonas Sannington and director of photography Travis Cline.
Editor was Kim Bica at Arcade Edit with assistant editor Will Hasell, producer Kirsten Thon-Webb, managing partner Damian Stevens, smoke artist Chris Homel, smoke assistant Keala Asato.
Colorist was Mike Pethel at Company 3, Santa Monica, with executive producer Rhubie Jovanov.
Sound was produced at Eleven Sound by mixer Jeff Fuller, executive producer DJ Fox and producer Kristin Felt.