The Skoda Superb Estate remote control boot was test driven by television viewers in Poland this year with a pair of television commercials designed for Skoda Auto Poland. The majority of Polish TV viewers in Poland watch TVP1 on Channel 1 and TVP2 on Channel 2, a legacy from the days when only two channels were available. Two commercials were broadcast simultaneously on the two channels, one with the boot open, one with the boot closed. To open or close the boot, viewers just needed to use their television remote to change the channel. The campaign won a Bronze Direct Lion at Cannes and has just been awarded the Grand Prix for Film at the Golden Drum Awards.
Click on the image below to play the case study video in YouTube (HD)
The Boot Remote campaign was developed at Change Integrated, Warsaw, by creative directors Jakub Korolczuk and Ryszard Sroka, copywriter Jan Majle, art director Andrzej Ratajczyk and project manager Piotr Niemczyfski.