Skoda is promoting the Fabia vRS with “Mean Green”, a television commercial filmed at the factory in the Czech Republic, showing a meaner side to the 180hp 1.4L TSI turbo and supercharged Fabia hatchback. The commercial begins with the brutal destruction of the Fabia cake commercial from 2007, with the Sound of Music “Favourite Things” track providing an ongoing sense of irony. The online campaign in the UK invites visitors to decide between lovely and mean, choosing between gingerbread and venom.
Click on the image below to play the video in YouTube (HD)
The Mean Green campaign was deveoped at Fallon London by creative directors John Allison and Chris Bovill, executive creative director Augusto Sola and agency producer Angus Smith.
Filming was shot by director Nick Gordon via Somesuch & Co., London, with executive producer Sally Campbell and director of photography Mattias Montero.
Editor was Dominic Leung at Trim Editing, London.
Post production was done at The Moving Picture Company, London, by VFX producer Julie Evans, lead 3D artist Jake Mengers and Flame artist Rob Walker, colorist Jean-Clement Soret.
Media was planned by Tom Kislinbury at Mediacom.
Filming in Prague was facilitated by Unit + Sofa by executive producer Fady Salame, line producer Mirka Taylor and art director Petr Kunc.